Penerbit: Department of Agribusiness, Faculty of Agriculture, University of Lampung
P-ISSN: 23377070
E-ISSN: 26204177
DOI: https://doi.org/10.23960/jiia.v13i1.9619
Fakultas Pertanian Umum Arsitektur
Artikel (971)
Tim Pengelola Jurnal Ilmu Ilmu Agribisnis 2024
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science; Vol. 12 No. 1 (2024) | 2024
Kata Pengantar Volume 12 Tahun 2024
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science; Vol. 12 No. 1 (2024) | 2024
ANALISIS PERILAKU KONSUMEN DIEVHA CAFÉ DI KECAMATAN SUMBER JAYA KABUPATEN LAMPUNG BARAT
This research aims to analyze decision making, attitude, satisfaction and customer loyalty of Dievha Café in Sumber Jaya District, West Lampung Regency.  The method used in this research is a survey method by conducting direct interviews using questionnaires to 60 respondents who have made at leas...
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science; Vol. 12 No. 1 (2024); 23-30 | 2024
ANALISIS KELAYAKAN FINANSIAL DAN DAYA TERIMA INOVASI PRODUK MOCHI NANAS (MONAS)
This research aims to analyze the financial feasibility of the pineapple mochi product innovation (Monas) and determine its acceptability based on sensory quality. This research was conducted in May - August 2023 using a quantitative descriptive research design. The financial feasibility of Monas pr...
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science; Vol. 12 No. 1 (2024); 16-22 | 2024
SIKAP, KEPUASAN DAN LOYALITAS KONSUMEN SUSU SEGAR YU-ONE MILK DI KOTA BANDAR LAMPUNG
This research aims to determine the attitudes, purchasing patterns, satisfaction, and loyalty of fresh milk consumers of Yu-One Milk at Jalan Sultan Agung, Way Halim, Kedaton District of Bandar Lampung City.  The research method is a survey.  The number of respondents in this research are 60 peopl...
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science; Vol. 12 No. 1 (2024); 41-48 | 2024
VALUASI EKONOMI DAN DAMPAK WISATA PANTAI TANJUNG PASIR TERHADAP SOSIAL EKONOMI MASYARAKAT SEKITAR DI KABUPATEN TANGERANG
 This study aims to examine the factors that influence the number of tourists who visit Tanjung Pasir Beach, the economic value of tourism, and the impact of tourism on Tangerang Regency's economy. A survey was used in this study, with 77 visitors, 15 businessmen, and a tourism manager responding t...
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science; Vol. 12 No. 1 (2024); 1-8 | 2024
ANALISIS HARGA POKOK PRODUKSI, PENDAPATAN DAN BAURAN PEMASARAN AGROINDUSTRI TEMPE DI KELURAHAN YOSODADI, KECAMATAN METRO TIMUR, KOTA METRO
This study aims to analyze the cost of production, income and marketing mix of tempe agroindustry. This study uses the census method for household clusters according to BPS which are classified into 3 levels, namely small, medium and large. Determination of the research location was chosen purposefu...
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science; Vol. 12 No. 1 (2024); 9-15 | 2024
BAURAN PEMASARAN DAN STRATEGI PENGEMBANGAN SUSU KAMBING (STUDI KASUS PADA KARYA ETAWA FARM BANYUWANGI)
The purpose of this study was to analyze the marketing mix and development strategy of goat milk at Karya Etawa Farm, Kalipuro District, Banyuwangi Regency. The research method is a case study using descriptive analysis data and SWOT analysis. Data were collected in April - July 2021. The results of...
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science; Vol. 12 No. 1 (2024); 66-72 | 2024
NILAI EKONOMI DESTINASI WISATA MINAT KHUSUS KEE PULAU MASAKAMBING BERBASIS CONTINGENT VALUATION METHOD
The determination of Masakambing Island as an Essential Ecosystem Area (KEE) was motivated by the existence of endemic animals such as the Yellow-crested Little Cockatoo which needs to be conserved. This conservation is needed within the ecotourism activities. The appropriate ecotourism planning req...
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science; Vol. 12 No. 1 (2024); 73-82 | 2024
ANALISIS PENGARUH HARGA, PROMOSI DAN BRAND IMAGE TERHADAP CUSTOMER LOYALTY MINUMAN KOPI (STUDI KASUS PADA STARBUCKS COFFEE CITRALAND SURABAYA)
Coffee consumption in Indonesia has increased in the last ten years.  In urban areas consuming Coffee is a new lifestyle.  Many Coffee shops have grown and developed that also provide products with similar services.  This study analyzes the characteristics of consumers of Starbucks Coffee Citrala...
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science; Vol. 11 No. 4 (2023); 251-256 | 2023